Who is the Socially Conscious Consumer?

 

Nearly half of global consumers (46%) are willing to pay extra for products and services from companies that show a commitment to social responsibility through their campaigns and programs according to Nielsen’s 2012 Global Corporate Citizenship Survey. Those respondents also prefer to work for these companies (62%) and invest in these companies (59%).

Why Indie Filmmakers Have To Consider Pinterest?

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As many of us think, we are surrounded by social networks that come out of the blue everyday! Nevertheless, there is a reason why indie filmmakers should pay attention to Pinterest.

  • In just one month (December 2011-January 2012), Pinterest saw traffic increase over 155%, and over the last 6 months, traffic increased by 4000%. As of this month, they had over 11 million unique visitors to the site and over 10 million registered users from all over the world.

 

  • Statistics show Pinterest drives more referral traffic on the Web than Google+, YouTube, Redditand LinkedIn combined. The beauty of pinning photos/videos is they link back to websites, thus driving traffic. They are no follow links, so it doesn’t help with SEO, but any link that drives traffic to a site is good for awareness and conversion.

 

  • Mainly, the site now attracts women in the age range 25-44 who love fashion, home decorating and family related products.

 

  • Activities are based on images so rather than having to write a lot, you can simply post photo collections and they don’t even have to be your own photos! I think this is the highly attractive thing about Pinterest.

 

  • The key for users doesn’t seem to be gaining followers, but gaining repins meaning they want to have people think what they pin is cool.

 

  • It integrates with your other social accounts like Facebook and Twitter and hopefully Google Plus is coming. 

 

I think filmmakers have to be aware of the importance of Pinterst for their business!!!

Any comment????

Tech Goes Forth: Forget QR Code…Welcome To The World Of Touchcode!!!

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Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data – no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.

Key features:

Interactive

Invisible

Storage of information that you want to pass to users

 

Do you Think Touchcode will replace QR Codes? 

 

Have a look here

Nokia, Turn Up Your Experience With Angry Birds and Fruit Ninja!!!

This is an awesome idea, don’t you think? made by Wunderman for the Nokia N8 phone, the concept of this strategy is simple: Angry Birds and Fruit Ninja are both popular mobile video games, so how cool would it be to play them on any website on the Internet?

So….Have Fun guys!!!!

“Turn Up Your Experience”, Watch the viral video on YOUTUBE!!!!!

Smartphones Are Crushing Camera Market

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According to a report last week from Bloomberg, smartphones are not just slowing the growth of digital cameras or shaving off the edges of the low-end market. The quality of smartphone photography is beginning to eat away at the traditional camera market. In January, Nikon, Canon, Sony and Olympus together shipped 10% fewer units than the same month last year.
Are marketers worrying about this?

10k comments…..

Blogs Influence Women’s Shopping Experience

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According to BlogHer‘s Fifth Annual Women and Social Media study, the  number of women that go online to gain information about products and services has doubled. The study identifies emerging platforms leveraged by women. It also traces the connection to specific media channels and analyzes the influence of each on purchase behavior.

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Seventy-seven percent of women use Facebook for fun, while 87% turn to Facebook to remain up to date with with family. More than 61% of active blog readers admit to making purchases based on a blog recommendation, nearly double the rate of Facebook and Twitter active users — 33% and 31% — respectively.

Blogs rank the highest in learning about new products and research recommendations that can turn into purchase decisions. Some 41% seek out blogs to learn about new products, 39% look for product recommendations, and 36% use blogs to make purchase decisions.

Some 43% use Instagram and 77% use Pinterest, compared with the general population at 11% and 19%, respectively.

Only 9% of the general population, daily blog readers, access social sites on a mobile phone when shopping in a store.

Where do women go to find online and offline inspirational sources for cooking? Some 82% of BlogHer community members go to food blogs; 80%, recipe Web sites; 58%, Pinterest; 60%, cookbooks; 44%; magazines; and 17%, TV shows. This compares with the general U.S. population at 15%, 63%, 8%, 52%, 32%, 30%, respectively.