Citi Launches First Banking App Designed Exclusively for Kindle Fire

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Citibank (Kindle Fire Edition)  hosts, in a innovative way, new interactive features:

New way of banking – More than just an account management tool, the app allows consumers to more deeply engage with their experience, from basic banking to more in-depth financial management. Advanced features allow users to view information and take actions that will make managing their finances easier, including:

  • Plan cash outflows with the help of a unique interactive chart of past and future payments and transfers
  • Analyze personal spending habits through automatically generated, customizable charts of payee spending
  • Compare personal spending habits with general consumer data, filtering by location, age group, income bracket and purchase category

Access to resources – Citibank (Kindle Fire Edition) offers access to resources and information that help users manage their financial lives, including direct access to continually updated content from Women & Co., a service of Citibank.

Real-time customer service – Consumers can also use the app to reach customer service directly. Citi is the only major U.S. bank to offer direct access to its Twitter customer support option via its tablet apps.

About Citi

Citi is a leading global financial services company, which has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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