Nearly half of global consumers (46%) are willing to pay extra for products and services from companies that show a commitment to social responsibility through their campaigns and programs according to Nielsen’s 2012 Global Corporate Citizenship Survey. Those respondents also prefer to work for these companies (62%) and invest in these companies (59%).
The agreement announced Wednesday makes Paramount the fifth major Hollywood studio to join YouTube’s online video store, a growing rental library that typically charges $2 to $4 per viewing. 20th Century Fox is now the only major studio holdout.
Terms of the deal were not disclosed and it was not immediately clear why the two companies, whose parent companies have sparred in court for years, decided to put their differences aside for this licensing agreement.
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