Who is the Socially Conscious Consumer?

 

Nearly half of global consumers (46%) are willing to pay extra for products and services from companies that show a commitment to social responsibility through their campaigns and programs according to Nielsen’s 2012 Global Corporate Citizenship Survey. Those respondents also prefer to work for these companies (62%) and invest in these companies (59%).

Originally posted on Gigaom:

Smartphones already have Google Goggles, an image-recognition search app, but consumers may one day have “Google glasses.” The search company publicly introduced Project Glass on Wednesday, a concept for wearable glasses that integrate directly with Google (s goog) services.

Google is sharing this video to kickstart ideas and gather feedback for the connected, wearable device concept. It may sound like a silly project, but when you think about it, the device actually makes sense.

The initial design vision is for lightweight frames that don’t actually have full-sized, traditional glass lenses. Instead, a small display is available up and to the outside of the right eye so that information doesn’t interfere with viewing the world around. And as shown in the video, there would be some type of eye-tracking mechanism allowing users to interact with data on the small display — similar to a touchpad tap —…

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Youtube & Paramount: The New Partnership!

YouTube announced a new deal with Paramount Pictures to rent online some 500 films, including “Hugo” , “The Godfather”  and many others.

The agreement announced Wednesday makes Paramount the fifth major Hollywood studio to join YouTube’s online video store, a growing rental library that typically charges $2 to $4 per viewing. 20th Century Fox is now the only major studio holdout.

Terms of the deal were not disclosed and it was not immediately clear why the two companies, whose parent companies have sparred in court for years, decided to put their differences aside for this licensing agreement.

Read more here!